MS NOW Adds Crooked Media's 'Lovett Or Leave It' Saturdays

MS NOW is expanding its partnership with Crooked Media, a digital media company known for its progressive political commentary and podcasts, by adding the popular political comedy show "Lovett or Leave It" to its Saturday programming lineup. This expansion signifies a deepening collaboration between the two entities, aiming to leverage "Lovett or Leave It's" established audience and content for the cable news channel.

The limited series debut of "Lovett or Leave It" on MS NOW is scheduled to commence on September 12. The show's placement is strategically timed to lead up to the 2026 midterm elections, a period of heightened political engagement and public interest. It will air on Saturdays at 11 p.m. ET, immediately following "Crooked," which is itself a weekly compilation show featuring segments from Crooked Media's various podcast productions. This scheduling suggests an intent to create a block of progressive political content on Saturday nights, catering to a specific demographic.

"Lovett or Leave It," hosted by comedian and political commentator Jon Lovett, is characterized by its satirical take on current political events, interviews with notable figures, and audience interaction. The show originated as a podcast and has since grown into a significant media property within the progressive sphere. Its move to a cable television platform like MS NOW represents a notable step in its distribution strategy, potentially reaching a broader audience beyond its existing podcast listeners. MS NOW, a channel that has been increasingly focusing on progressive political news and commentary, sees this addition as a way to enhance its weekend offerings and attract viewers interested in this specific brand of political humor and analysis.

The partnership between MS NOW and Crooked Media is not new, with "Crooked" already airing on the channel. The addition of "Lovett or Leave It" indicates a successful initial phase of collaboration and a mutual belief in the synergy between their content and target audiences. The 2026 midterm elections serve as a significant backdrop for this programming decision, as political shows often see increased viewership during election cycles. The limited series format suggests a trial period or a specific campaign-focused run, the success of which could lead to further extensions or integrations of Crooked Media's content on MS NOW.