Morning Scramble: NBA Finals Don’t Give ‘GMA’ Enough Bounce, ‘CBS Mornings’ Slips Once More

ABC's "Good Morning America" did not capitalize on the record-breaking viewership of the 2026 NBA Finals, failing to surpass NBC's "Today" in overall ratings last week. The NBA Finals, featuring the New York Knicks and San Antonio Spurs, achieved the highest viewership in 28 years, according to Nielsen data. Despite this significant sports event, "Good Morning America" saw its audience numbers decline. "CBS Mornings" also experienced a slip in its viewership during the same period. The strong performance of the NBA Finals, which averaged 18.5 million viewers on ABC, did not translate into a sustained ratings boost for ABC's morning program. "Today" maintained its lead, indicating a continued audience preference for NBC's morning news and entertainment offerings.