More Than 16,000 Sign SAG-AFTRA Letter Demanding Congress Pass NO FAKES Act, Which Would Ban Unauthorized AI Images and Videos

SAG-AFTRA announced this week that over 16,000 individuals have signed an open letter urging Congress to pass the NO FAKES Act. This proposed legislation aims to ban the unauthorized use of AI-generated images and videos that depict individuals, commonly known as deepfakes. The bill, which has been revived, would grant individuals greater control over the use of their name and likeness in digital media. The proliferation of large language models has made the creation of realistic deepfakes of actors, singers, and other public figures increasingly accessible. SAG-AFTRA's letter highlights concerns about the potential misuse of this technology to create fraudulent content, impacting artists and the public alike. The union advocates for legislative action to establish clear guidelines and protections against the unauthorized exploitation of personal identity through AI. The NO FAKES Act seeks to provide a legal framework to address these emerging challenges in the digital age, ensuring that individuals can manage their digital representation.