Moncler Revenues Climb 5% in Q2, Exceeding Forecasts

Moncler announced its first-half 2024 revenues increased by 5% to €970.3 million, surpassing analyst expectations. This growth was primarily fueled by a significant rebound in the Asia region, which saw a 13% rise in revenue, and a 10% increase in the direct-to-consumer (DTC) channel. The company's performance in the second quarter specifically showed a 7% revenue uplift, indicating a positive acceleration.

Despite the overall positive trend, the EMEA (Europe, Middle East, and Africa) region experienced a 3% decline in revenue. However, this was largely attributed to the company's strategic decision to reduce wholesale activities in the region, a move intended to strengthen brand positioning and DTC sales. The Americas also saw a modest 1% revenue decrease.

The brand's flagship Moncler segment reported a 5% revenue increase, while the Grenoble segment, focused on skiwear, saw a 10% rise. The direct-to-consumer channel now represents 68% of the group's total revenue, up from 65% in the first half of 2023, highlighting the success of Moncler's strategic shift towards owned retail and e-commerce.

Looking ahead, Moncler anticipates continued revenue growth in the second half of 2024, supported by ongoing momentum in Asia and the DTC channel, as well as a planned increase in marketing investments. The company's financial outlook remains positive, with expectations for a revenue increase in the low-to-mid single digits for the full year.