Molly Shannon and Ashley Padilla Front Shinola Gilda Radner Collection

Molly Shannon and Ashley Padilla have been tapped to front Shinola's latest campaign, which introduces a new collection of watches inspired by the iconic Saturday Night Live comedian Gilda Radner. The campaign aims to celebrate Radner's legacy and her significant impact on comedy and popular culture.

Shinola, a Detroit-based watch and lifestyle brand, has developed this collection to honor Radner's unique spirit and contributions. The watches are designed to reflect her memorable characters and her enduring influence. The partnership with Shannon, a fellow SNL alumna, and Padilla, an actress and comedian, brings a contemporary connection to Radner's enduring appeal.

Both Shannon and Padilla have spoken about their admiration for Gilda Radner and the opportunity to be part of a project that pays tribute to her. The campaign visuals and narrative are expected to highlight the shared values of creativity, humor, and authenticity that defined Radner's career and continue to resonate with audiences today. The collection's release marks a significant moment for Shinola, aligning the brand with a celebrated figure in entertainment history.