McDonald's Japan Offers Giant Tsukimi Burger Plushie

McDonald's Japan is offering fans the opportunity to win a colossal plush toy replica of its popular Tsukimi Burger, marking the sandwich's 35th anniversary. This oversized tribute to the seasonal menu item, first introduced in 1991, measures an impressive 27.6 inches (approximately 70 cm) in width. The plushie meticulously recreates the Tsukimi Burger's signature components, including its round egg, beef patty, smoked bacon, and creamy tomato sauce, all rendered in a soft, huggable material. This initiative aims to engage customers and commemorate a long-standing tradition tied to Japan's fall moon-viewing custom, known as 'Tsukimi'.

Participation in the lottery for this unique promotional item is exclusively available to members of the MyMcDonald's Rewards program in Japan. To be eligible for entry, customers must first register via the official McDonald's Japan mobile application. Following registration, they are required to purchase three eligible Tsukimi Family sets. Additionally, participants must accumulate and spend 250 reward points to submit their lottery entry. This multi-step process ensures that only dedicated customers have a chance to acquire the giant plushie, reinforcing the loyalty program's value.

The entry period for the lottery commenced on September 2 and is scheduled to conclude on October 21. The window for submitting lottery applications will remain open slightly longer, closing on October 27. This extended application period provides a sufficient timeframe for eligible customers across Japan to complete the necessary steps and enter the draw. The promotion is designed to generate excitement and drive engagement with the Tsukimi Burger during its seasonal availability, encouraging repeat business and app usage. The sheer size of the plushie also serves as a significant talking point and a novel marketing tool.

The Tsukimi Burger itself has been a staple of McDonald's Japan's autumn menu for over three decades, drawing its name and inspiration from the traditional Japanese festival of moon-gazing. The sandwich typically features a fried egg, a beef patty, and a special sauce, often with the addition of bacon. Its enduring popularity highlights the success of McDonald's in adapting its offerings to local cultural traditions and consumer preferences. The introduction of such a large-scale, playful promotional item underscores the brand's commitment to creating memorable customer experiences and leveraging anniversaries for impactful marketing campaigns.