Marriott and Gensler CEOs Discuss Design's Business Impact

Marriott International CEO Anthony Capuano and Gensler co-CEO Jordan Goldstein stated that good design is beneficial for business during a conversation with Modern CEO. Their collaboration began approximately ten years ago on a pilot project, intensifying eight years ago when Gensler was chosen to design Marriott International's global headquarters in Bethesda, Maryland. At that time, Goldstein led global design at Gensler, and Capuano was executive vice president and global chief development officer for Marriott.

Both leaders, now CEOs of their respective companies, highlighted a significant shift in how businesses perceive architecture and design. Goldstein noted that 15 to 20 years ago, discussions with CEOs primarily focused on the cost of buildings. However, this perspective has evolved to prioritize talent acquisition and retention, with design now seen as a crucial element in attracting employees and creating environments that support innovation, collaboration, and learning.

Capuano underscored his deep involvement throughout the eight-year design process for Marriott's headquarters, particularly in the context of planning for a post-COVID return to the office. This extended engagement illustrates the strategic importance Marriott placed on the project, viewing the headquarters not just as a physical space but as a tool for talent management and operational effectiveness. The shared appreciation for creativity in business by both Capuano and Goldstein reflects a modern leadership approach that integrates design thinking into core business strategy.

The conversation, as presented by Modern CEO, explored why chief executive officers should actively consider the role of architecture and design within their organizations. The shift from a cost-centric view to a talent- and innovation-centric view signifies a broader trend in corporate strategy, where the physical and experiential aspects of the workplace are recognized as key drivers of success in attracting and retaining top talent and fostering a culture of creativity.