Maison Margiela's REPLICA Unveils Second Holiday 2026 Collection with Newspaper-Print Scents and Customizable Gift Sets

Maison Margiela's esteemed REPLICA fragrance line has unveiled the second phase of its 2026 holiday collection, a strategic release designed to capture the lucrative gifting market. This latest offering is prominently headlined by limited-edition, newspaper-print packaging for two of its most beloved and iconic eau de toilettes: "Lazy Sunday Morning" and "Jazz Club." These signature scents are presented in their full 100 mL format, each adorned with the "PRINT SHOP" holiday design, a creative concept that draws direct inspiration from the nostalgic aesthetics of vintage newspapers. This design choice not only adds a unique visual appeal but also reinforces the REPLICA line's core philosophy of capturing specific moments and memories through scent.

The "Lazy Sunday Morning" fragrance, a perennial favorite, is meticulously crafted to evoke the serene and comforting sensation of a tranquil Sunday spent in Florence, Italy. Its olfactory narrative centers on the simple pleasure of being enveloped in freshly laundered linen sheets, translating into a scent profile that is both exceptionally clean and refreshingly fresh on the skin. This scent embodies a sense of calm and domestic bliss, a hallmark of the REPLICA collection's ability to transport the wearer to a specific time and place.

In stark contrast, "Jazz Club" delves into a more sophisticated and intimate sensory experience. This fragrance pulls inspiration from the exclusive ambiance of a private jazz club in New York City, offering a warmer, spicier, and more complex profile. Its notes are artfully composed to suggest the rich aromas of expertly crafted cocktails and mellow whiskey, aiming to create an inviting and grown-up atmosphere that resonates with a sense of clandestine indulgence and refined leisure.

Beyond these celebrated fragrances, the holiday collection introduces several new additions to expand the REPLICA experience. The "Up At Dawn" hand cream makes its debut, featuring a delicate dawn-rose scent. This fragrance is designed to unfurl like fresh roses blooming in a dew-kissed, mist-covered garden, offering a gentle and romantic olfactory note. The hand cream's formula is as functional as it is fragrant, incorporating hyaluronic acid to provide essential moisture, while a blend of shea butter and almond oil works to guard against dryness. Its light texture is specifically formulated to leave hands feeling supple and soft, without any heavy or greasy residue.

Complementing the scent-driven narrative is the "By the Fireplace" candle, a natural and fitting addition for the winter season. This candle aims to transport the user to a cozy midwinter scene in Chamonix, France, capturing the evocative sound of a crackling fireplace and the subtle, comforting sweetness of roasted chestnuts. The overall effect is one of warmth, enclosure, and hygge, perfect for creating a festive and inviting ambiance.

Further enhancing the collection's appeal is a focus on personalization through two distinct coffret sets. The larger 30 mL Holiday Set offers a highly customizable gifting experience, allowing shoppers to select one 30 mL fragrance from the entire REPLICA range, which comprises 14 distinct scents. This chosen fragrance can then be paired with a selection from the available body care products, enabling the creation of a truly bespoke gift. This strategic approach, combining unique packaging, narrative-driven scents, and personalized options, aims to solidify Maison Margiela's REPLICA line's position as a leader in the luxury fragrance and gifting market, particularly during the crucial holiday season.