Bernard Arnault Prefers Family Over 'Luxury' Label

Bernard Arnault, the chairman and CEO of LVMH Moët Hennessy Louis Vuitton, expressed a preference for the term 'art de vivre' over 'luxury' in a recent interview on the Legend podcast with Guillaume Pley. Arnault, who rarely grants extended interviews, emphasized the importance of family in his business empire, noting that his five children are actively involved in various roles within LVMH. He highlighted that this familial involvement is not merely about succession but about shared passion and commitment to the group's values.

During the conversation, Arnault also touched upon his personal interests, including a passion for speed and automobiles. He revealed a fondness for driving at high speeds, mentioning that he enjoys going '250 kilometers an hour' on occasion. This anecdote offers a glimpse into the personal life of the business magnate, contrasting with his public image as a reserved and strategic leader.

Arnault, who oversees a vast portfolio of prestigious brands across fashion, cosmetics, and beverages, also discussed the long-term vision for LVMH. He stressed the importance of creativity, craftsmanship, and heritage in maintaining the appeal of his brands. The interview provided a rare opportunity for the public to understand Arnault's perspective on leadership, family business dynamics, and his personal pursuits beyond the corporate world.