KENZO FW26 Campaign Features Nico Hiraga and Lukita Maxwell

KENZO's Fall/Winter 2026 campaign was unveiled, featuring actors Nico Hiraga and Lukita Maxwell within the historic 1980s Parisian residence of founder Kenzo Takada. The campaign, lensed by Laura Jane Coulson, captures the duo in relaxed, everyday moments, emphasizing a sense of calm and authentic comfort. This approach contrasts with the hyper-digital fashion landscape, positioning the home as an internal feeling rather than just a physical space.

The collection itself, guided by NIGO, revisits the Maison's heritage through a modern Americana lens. It blends Japanese workwear, Ivy League codes, Americana checks, and European tailoring. Key pieces include neo-tailoring, kimono shapes, and varsity jackets, alongside archival florals from 1994. The garments are characterized by long lines and dropped shoulders, reflecting a relaxed aesthetic.

The visual narrative unfolds within La Maison de Kenzo, a property originally conceived by Takada as an urban oasis with bamboo groves and a koi pond. The campaign utilizes this setting as an active participant, enhancing the serene and nostalgic mood. Hiraga and Maxwell are depicted moving fluidly through the home's airy rooms and gardens, embodying an unforced familiarity. Their interactions are candid, featuring activities like reading and sharing space, which inject a gentle lightness and subtle humor into the presentation.