Ludivine Pont Exits Officina Profumo-Farmaceutica di Santa Maria Novella

Ludivine Pont has stepped down as CEO of Officina Profumo-Farmaceutica di Santa Maria Novella, the historic Florentine beauty and fragrance house. Pont's tenure at the company, which dates back to 1612, lasted less than a year. She was appointed to the role in September 2023, taking over from Jean-Christophe Giraud.

Prior to her leadership at Santa Maria Novella, Pont brought extensive experience from the luxury fashion industry. She previously served as the Chief Marketing Officer at Balenciaga and held a senior executive position at Moncler. Her appointment was seen as a strategic move to leverage her expertise in brand building and market positioning for the heritage Italian brand.

Officina Profumo-Farmaceutica di Santa Maria Novella is renowned for its artisanal approach to creating perfumes, skincare, and home fragrances, utilizing traditional methods and natural ingredients. The company has maintained a strong global presence, with flagship stores in major cities and a dedicated following for its classic formulations. The reasons for Pont's departure were not immediately disclosed by the company.