New Balance and LM.RT Launch Icarus-Inspired 2010 Sneaker

New Balance has partnered with LM.RT, the label founded by designer Liam Maher, to release a new iteration of the New Balance 2010 sneaker. This collaboration, titled "Designed by LM.RT," draws its conceptual foundation from the ancient Greek myth of Daedalus and Icarus, focusing on the theme of "balance." Liam Maher's LM.RT brand is recognized for its deep roots in tailoring and manufacturing traditions inherited from his family, with a strong emphasis on material texture and meticulous craftsmanship. These brand values are evident in the design of the New Balance 2010.

The sneaker's upper is constructed from a layered combination of dark brown suede, breathable mesh, and warm brown leather, creating a rich textural profile. A warm orange logo serves as a striking accent against the darker tones. To further embody the "balance" theme and the myth of Icarus, the design incorporates an aged finish. This treatment meticulously recreates the appearance of scuffs and fraying, lending the shoe a deliberately worn-in and lived-in feel, evoking the journey and potential pitfalls of flight. Underfoot, the shoe is equipped with New Balance's signature ABZORB cushioning technology in the midsole, ensuring comfort and performance. The collaboration extends to the packaging, which features custom graphics adorned with mythological motifs, including imagery of wax, wings, and flames, reinforcing the Icarus narrative.

The New Balance 2010 Designed by LM.RT is priced at ¥26,400, which includes tax. The sneaker is available for purchase starting today through multiple retail channels. These include LM.RT's official online store, New Balance's official online and physical stores, as well as select retailers such as GR8 and NUBIAN. The collaboration highlights the intersection of athletic footwear design with classical mythology and artisanal craftsmanship, offering a unique product to sneaker enthusiasts and fans of both brands. The LM.RT studio shared a post about the collaboration on Instagram, further promoting the release to its followers. The partnership signifies a creative synergy between a heritage sportswear brand and a contemporary design label focused on heritage and texture.