Lindsay Listanski Named Chief Marketing Officer at Coldwell Banker Real Estate

Lindsay Listanski has been appointed Chief Marketing Officer (CMO) at Coldwell Banker Real Estate, a pivotal leadership change designed to consolidate brand, brokerage, and commercial marketing responsibilities under a single executive. This strategic move will unify marketing oversight across both company-owned brokerages and Coldwell Banker's expansive network of over 40,000 affiliated sales associates operating within approximately 2,000 offices globally. The primary objective of this consolidation is to streamline marketing strategies, foster greater brand consistency, and amplify the company's market presence in an increasingly competitive real estate environment.

Coldwell Banker Real Estate, a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), boasts a rich heritage dating back to its founding in San Francisco in 1906. As a global leader in residential real estate, the company has established a formidable presence, serving clients in approximately 60 countries and territories. Its comprehensive service offerings encompass residential sales, relocation services, and property management, catering to a wide spectrum of client needs. The integration of marketing functions under Listanski's leadership is anticipated to cultivate a more cohesive and impactful approach to consumer engagement and to provide enhanced marketing support for its affiliated agents.

In her new capacity as CMO, Listanski will be instrumental in developing and executing integrated marketing campaigns that span the entirety of the Coldwell Banker brand. This will include spearheading initiatives in digital marketing, advertising, public relations, and agent-focused marketing programs. Her leadership is expected to drive innovation in how Coldwell Banker connects with potential buyers and sellers, while simultaneously empowering its network of real estate professionals with cutting-edge marketing tools and resources. This appointment signifies a strategic imperative for Coldwell Banker to fortify its market position and adapt proactively to the dynamic shifts within the real estate industry.

Prior to this significant appointment, Listanski accumulated extensive experience in various marketing leadership roles, demonstrating a proven ability to build brands and execute strategic marketing plans within the real estate sector. Her expertise is poised to be a critical asset in driving growth and elevating the overall customer experience for Coldwell Banker. The company anticipates that this centralized marketing leadership will result in more efficient allocation of resources and a more potent and unified brand presence. This strategic alignment is meticulously designed to ensure that all marketing endeavors are cohesive, synergistically contributing to the company's overarching business objectives and reinforcing its commitment to excellence in the global real estate market.