Limited Edt Drops "Made in India" Superstar With Peacock Motifs

Limited Edt and adidas Originals have collaborated to release the Superstar Consortium - “Made in India,” a limited edition reworking of the iconic shell-toe sneaker. This special release is strictly limited to 350 individually numbered pairs globally, positioning it as a highly collectible item. The collaboration is part of the adidas Originals' Consortium program and marks one of the initial projects to prominently feature Indian design elements within the platform. The design is heavily inspired by the peacock, India's national bird, with motifs appearing across the shoe's upper, the insole, and a translucent outsole. Complementing the peacock theme are intricate vine patterns derived from traditional Indian textiles, festive embroidery, and the ornamental details found in historic havelis, or traditional Indian mansions. The Superstar's signature shell toe remains a key feature, while the shoe incorporates premium hardware to enhance its luxurious appeal. This includes gold lace locks, aglets designed to resemble jewelry, and gold foil branding. The color palette is further enriched with accents of red and blue, colors that the brand associates with prosperity, purity, and celebration in Indian culture. The packaging for the "Made in India" Superstar is designed to be as collectible as the shoe itself. Each pair comes in a custom box designed to resemble a matchbox, a symbolic reference to the ceremonial lighting of the first flame before auspicious occasions in India. Accompanying the shoe within this special box are a custom shoe bag, motif socks, and an additional set of red and blue laces. These alternate laces can be swapped with the standard white and black pair, which are presented in a jewelry pouch. To further emphasize the exclusivity and collectibility, each set includes an individually numbered flame charm, reinforcing the limited production run of 350 pairs. The collaboration's underlying cultural message is articulated by the founder of Limited Edt, who stated that the project aims to demonstrate that Indian culture has a significant place in global sneaker design. He highlighted the Superstar as an icon and emphasized that this project provided an opportunity to reinterpret it through an authentic Indian perspective, integrating cultural narratives into the design.