LEGO Unveils Dragon Ball Set With Shenron and Son Goku

The LEGO Group has introduced its inaugural collaboration with the renowned Japanese manga and anime franchise, Dragon Ball, unveiling the LEGO Icons Dragon Ball Shenron & Son Goku set. This meticulously crafted display model captures the iconic moment of Shenron emerging from the seven Dragon Balls, a pivotal scene from the beloved series. Every aspect of the dragon, from its elongated, sinuous form to the intricate surface textures depicted in the Dragon Ball anime, has been translated into LEGO bricks. Central to the set is a LEGO minifigure of a young Son Goku, positioned atop his Flying Nimbus cloud. This figure is designed to be removable, allowing for independent posing, while the base of the model prominently features the seven Dragon Balls, essential narrative elements that bring this symbolic scene to life in a three-dimensional LEGO representation. The LEGO x Dragon Ball collaboration will be accessible for early acquisition by LEGO Insiders members starting Sunday, November 1. Following this early access period, general sales are scheduled to commence on Wednesday, November 4. Consumers can purchase the set through the official LEGO online store, physical LEGO Stores located nationwide, and a selection of authorized retailers. These authorized retailers include the Benelic LEGO Store on Rakuten, LEGOLAND Japan Resort, LEGOLAND Discovery Center Tokyo, and LEGOLAND Discovery Center Osaka. The retail price for this new set is set at 23,980 yen, inclusive of tax. This release marks a significant expansion of LEGO's licensing partnerships, bringing a highly popular global entertainment property into its product line. The Dragon Ball franchise, created by Akira Toriyama, first debuted in 1984 and has since spawned numerous anime series, films, video games, and merchandise, amassing a dedicated international fanbase. The Shenron character, a wish-granting dragon summoned by the seven Dragon Balls, is one of the most recognizable figures in the series. The inclusion of Son Goku, the primary protagonist, further enhances the set's appeal to fans. The LEGO Icons line typically focuses on complex, detailed models aimed at adult builders and collectors, suggesting this Dragon Ball set is designed for display rather than play. The pricing of 23,980 yen positions it as a premium collectible item within the LEGO portfolio. The early access for LEGO Insiders members is a common strategy employed by the LEGO Group to reward its loyalty program participants and generate buzz prior to a wider release. The staggered release dates across different sales channels indicate a strategic rollout to maximize reach and sales opportunities. The collaboration signifies LEGO's ongoing efforts to tap into diverse cultural phenomena and cater to a broad spectrum of fan interests, extending beyond its traditional themes.