Leah Price Departs Better, Joins UWM Tech Team

Leah Price has transitioned from her role at Better, a digital mortgage lender, to join the technology team at United Wholesale Mortgage (UWM), a prominent wholesale mortgage lender. Price's departure from Better was confirmed this week, marking a significant move within the fintech and mortgage technology sectors. Her tenure at Better began in June 2025, where she was instrumental in leading fintech initiatives. Prior to her time at Better, Price held leadership positions at the Federal Housing Finance Agency (FHFA) and Figure Technologies, a fintech company focused on blockchain-based financial products. Her experience at these organizations provided her with deep insights into regulatory frameworks and the application of emerging technologies in financial services.

At UWM, Price is expected to contribute to the company's ongoing efforts to enhance its technological infrastructure and develop innovative solutions for mortgage brokers and borrowers. UWM has been actively investing in its technology platform to streamline the mortgage process, improve efficiency, and expand its service offerings. The company's commitment to technological advancement aims to provide a competitive edge in the rapidly evolving mortgage industry. Price's background in fintech and her strategic leadership roles suggest she will play a key part in driving these technological advancements forward.

Better, where Price previously worked, has been navigating a dynamic market landscape. The company, which aims to simplify the homebuying and refinancing process through technology, has faced various market challenges and strategic adjustments. Price's departure comes as the company continues to refine its operational strategies. Her move to UWM, a company with a different business model focused on wholesale lending, signifies a shift in her career trajectory within the broader financial services technology domain.

United Wholesale Mortgage, founded in 1986 and headquartered in Troy, Michigan, is one of the largest mortgage lenders in the United States. The company specializes in providing wholesale mortgage services to mortgage brokers nationwide. UWM's focus on technology has been a cornerstone of its growth strategy, enabling it to process a high volume of loans efficiently and offer a comprehensive suite of digital tools to its partners. The addition of Leah Price to its tech team underscores UWM's dedication to innovation and its strategy to leverage experienced leadership to further its technological capabilities and market position.