Laufey Signs With Interscope and Verve Records

Two-time Grammy-winner Laufey has signed with Universal Music Group's Interscope Records and Verve Records, an arrangement that highlights her distinct blend of pop and jazz music. This significant career development follows a six-year period where Laufey operated as an independent artist. During her independent tenure, she achieved substantial global reach, accumulating over 7 billion combined streams across her three studio albums. Her independent success also included significant touring and critical acclaim, establishing her as a prominent voice in contemporary music.

The signing with major labels Interscope Records and Verve Records, both subsidiaries of Universal Music Group, signifies a new chapter for the artist. Interscope Records is known for its roster of contemporary pop and rock artists, while Verve Records has a storied history in jazz. This dual signing suggests a strategic approach to leverage Laufey's multifaceted musical identity, which bridges the gap between popular appeal and sophisticated jazz influences. Her debut album, 'Everything I Know About Love,' released in 2022, garnered widespread attention, and her sophomore album, 'Bewitched,' released in 2023, further solidified her artistic vision and commercial viability. 'Bewitched' debuted at number 23 on the Billboard 200 chart and received a Grammy Award for Best Traditional Pop Vocal Album in 2024, marking her first Grammy win.

Laufey's independent journey saw her build a dedicated fanbase through consistent releases and engaging online presence. Her music often draws inspiration from classic jazz vocalists and orchestral arrangements, presented with a modern sensibility and relatable lyrical themes. This approach has resonated with a broad audience, particularly younger listeners discovering jazz through her work. Her ability to connect with fans on platforms like TikTok and Instagram has been a key component of her rise, allowing her to cultivate a community around her unique sound and aesthetic. The move to Interscope and Verve Records is expected to provide her with expanded resources for global promotion, touring, and further artistic development, enabling her to reach an even wider audience while maintaining the artistic integrity that defined her independent career.

Prior to this major label signing, Laufey had already achieved considerable success on her own terms. Her independent releases garnered significant streaming numbers, and her live performances have been met with critical praise, often selling out venues worldwide. Her independent status allowed her creative control and a direct connection with her fanbase, which she nurtured through social media and direct engagement. The decision to sign with Interscope and Verve Records indicates a strategic choice to amplify her reach and impact on a larger scale, leveraging the established infrastructure and marketing power of Universal Music Group. This move is anticipated to support her continued growth as a global artist, potentially leading to larger tours, broader media exposure, and collaborations that could further define her unique position in the music industry.