Kraft Dinner Launches Mac & Cheese Cream Soda in Canada

Kraft Dinner, a well-known food brand, has collaborated with Toronto-based Solly's Craft Soda to launch a unique beverage called KD x Solly’s Cream Soda. This limited-edition drink represents Kraft Dinner's first venture into the soft drink market, offering a sweet and savory flavor profile designed for consumers with adventurous tastes. The beverage combines the classic sweet notes of cream soda with a distinct savory finish reminiscent of Kraft Dinner's signature cheese powder. The formulation was developed in Toronto by Adin Wener, the founder of Solly's Craft Soda, who utilized Solly's established base for the drink. The KD x Solly’s Cream Soda is made with real cane sugar and contains 45 calories per serving. It is also positioned as a low-sugar option that provides a source of fiber. Daniel Lundberg, Head of Marketing at Kraft Heinz, stated that the purpose of this novel release is to generate discussion and cater to the curiosity of dedicated Kraft Dinner enthusiasts. This collaboration follows a pattern of experimental food crossovers from Kraft Heinz, indicating the company's ongoing strategy to explore and enter unexpected product categories. The KD x Solly’s Cream Soda became available on September 23, 2026, initially through an exclusive launch in Canada on Amazon. Subsequently, the beverage is scheduled for a wider release at select retail locations, including Walmart, in early October 2026. The partnership aims to leverage the strong brand recognition of Kraft Dinner and the artisanal approach of Solly's Craft Soda to create a memorable and buzzworthy product. The decision to launch exclusively in Canada suggests a targeted marketing strategy, potentially to gauge consumer reception in a specific market before considering broader distribution. The inclusion of fiber and a low-sugar profile aligns with current consumer trends favoring healthier beverage options, even within novelty products. The marketing approach emphasizes the 'wild first foray' and 'unexpected' nature of the collaboration, aiming to capture attention and encourage trial among consumers seeking unique taste experiences. The social media announcement via Kraft Dinner Canada's Instagram account further highlights the brand's engagement with its audience and its willingness to embrace unconventional product development. The collaboration between a major food producer and a craft soda company signifies a growing trend of cross-industry partnerships in the beverage and food sectors, seeking to innovate and capture new market segments through surprising product combinations.