Kong x Godzilla Ride Opens July 24 at Lotte World

Legendary Entertainment is launching its inaugural theme park attraction, "Kong x Godzilla," at Lotte World in Seoul on July 24. This marks the studio's significant expansion into location-based entertainment following years of dedicated project development. The attraction aims to provide an "extremely immersive" experience for visitors.

James Ngo, Legendary's executive VP of franchise management, stated that developing this attraction was a "big priority" since he joined the company nine years ago. The ride's opening signifies a new chapter for Legendary, leveraging its established intellectual property in a physical, experiential format. The collaboration with Lotte World, a prominent South Korean amusement park, underscores the global appeal of its monster franchises.

While specific details about the ride's mechanics and narrative are limited, the "Kong x Godzilla" theme suggests an experience that will likely involve thrilling encounters with the iconic cinematic titans. Legendary Entertainment is known for its work on the MonsterVerse franchise, which includes films like "Godzilla" (2014), "Kong: Skull Island" (2017), "Godzilla: King of the Monsters" (2019), and "Godzilla vs. Kong" (2021). The theme park attraction is expected to draw upon the visual and narrative elements that have made these films popular worldwide.

The development of this ride represents a strategic move by Legendary Entertainment to diversify its revenue streams beyond film production and distribution. By creating a tangible, interactive experience, the studio aims to deepen fan engagement and capitalize on the enduring popularity of its monster characters. The "Kong x Godzilla" attraction is anticipated to become a major draw for Lotte World, attracting both local visitors and international tourists.