Kiki de Montparnasse Expands Its Intimate World With Mr. Kiki and Rituals

Kiki de Montparnasse launched Mr. Kiki and Rituals on May 2, 2024, expanding its luxury intimate apparel and lifestyle brand to include offerings specifically curated for men. This expansion acknowledges that men now account for nearly 50 percent of the brand's direct-to-consumer (DTC) sales. The new collections are designed to appeal to a modern male archetype that values attention, domesticity, and desire, moving beyond traditional masculine stereotypes.