Kering Finalizes Gucci Beauty Sale to L'Oréal for 2027

Kering announced that the sale of its Gucci Beauty brand to L'Oréal will be finalized in 2027. This accelerated timeline means the transaction will conclude a year earlier than the initially projected 2028 completion date. The initial agreement for this acquisition was first announced in October 2025, marking a significant strategic shift for Kering's portfolio management.

The sale encompasses the entire Gucci Beauty business, including its fragrance, makeup, and skincare lines. L'Oréal, a global leader in the beauty industry, is expected to leverage its extensive expertise and distribution networks to further develop and expand the Gucci Beauty offerings. This move aligns with L'Oréal's strategy to strengthen its luxury beauty division by integrating high-profile brands.

For Kering, the divestment of Gucci Beauty is part of a broader strategy to refocus on its core luxury fashion and leather goods businesses. The company aims to streamline its operations and concentrate resources on brands like Gucci, Saint Laurent, and Bottega Veneta, which are central to its long-term growth objectives. The financial terms of the deal, initially disclosed in October 2025, are expected to provide Kering with capital to reinvest in its primary luxury segments.

Industry analysts view this accelerated closing as a positive signal, indicating smooth progress in regulatory approvals and integration planning. The early completion allows both Kering and L'Oréal to move forward with their respective strategic priorities sooner. The Gucci Beauty brand, under L'Oréal's stewardship, is anticipated to enter a new phase of growth and innovation within the competitive global beauty market.