Karol G and Reebok Launch 'Born Classic. Worn Together.' Campaign

Colombian artist Karol G is collaborating with Reebok for the "Born Classic. Worn Together." campaign, marking a significant chapter in her "Tropicoqueta" era, which emphasizes her distinct style and connection to classic Reebok footwear. As Karol G embarks on her global "Viajando Por El Mundo TropiTour," she is prominently featuring classic Reebok silhouettes on stage, underscoring the brand's alignment with her personal aesthetic and artistic expression. This partnership, announced in January 2026 with her ambassadorship, is set to include her first collaborative product line launching in the upcoming year, further solidifying her role as a footwear ambassador. The "Born Classic. Worn Together." campaign, officially unveiled by Karol G and Reebok, aims to celebrate the unifying power of music, style, and movement within communities. The campaign's visuals, captured in Mexico City, evoke the vibrant spirit of Karol G's "Tropicoqueta" phase, characterized by warm sunset hues and enduring Reebok Classics. Karol G described "Tropicoqueta" as an ethos of celebration, connection, and authentic self-expression, noting how this energy was integrated into the campaign's visuals, colors, movement, and the people featured, all reflecting joy and freedom. In an interview, Karol G explained her decision to join the Reebok family, citing the brand's long-standing representation of authenticity, individuality, and self-expression. She stated that personal style is fundamentally about showcasing one's identity and feeling confident, principles she deeply connects with. Karol G appreciates that Reebok empowers individuals to express themselves uniquely and is enthusiastic about being part of this movement. She also elaborated on how she is merging her Colombian heritage with Reebok through the "Born Classic, Worn Together" campaign. For Karol G, Colombia is an integral part of her identity, and she consistently carries her culture with her. She found the campaign particularly meaningful because it highlights shared experiences that unite people, such as music, style, movement, and collective moments. The campaign allows her to represent her origins while embracing the timeless appeal of Reebok's classic designs. The "TropiTour" is a testament to her global reach and influence, with her choice of footwear serving as a deliberate statement of her ongoing collaboration and personal brand.