JJJJound and New Balance Release 740 "Stoneware"

JJJJound and New Balance are officially releasing the 740N "Stoneware" runner on August 6, 2026. This collaboration applies JJJJound's signature minimalist aesthetic to the early 2000s performance runner, the New Balance 740N. The design features a light beige mesh base, complemented by brown synthetic overlays that wrap around the toe, eyestays, side panels, and heel. Contrasting charcoal "N" logos are applied to the sides, with a dark collar lining and cream laces adding subtle detail to the upper's earth-toned palette. Further muted accents in red and navy appear on the lace loops, tongue labels, and heel units, contributing to the shoe's refined appearance. The sneaker retains its original tooling, including a sculpted off-white midsole equipped with New Balance's ABZORB cushioning technology, designed to provide comfort and impact absorption. A segmented black rubber outsole offers durability and traction. JJJJound branding is subtly integrated onto the insoles, a hallmark of their collaborative projects. The retail price for the JJJJound x New Balance 740N "Stoneware" is set at $130 USD. The release will be available through New Balance's official channels. The Air Jordan 3 "Sports Renaissance" colorway, with SKU U740N8M2, is also noted in relation to this release, though its direct connection to the JJJJound collaboration is not explicitly detailed beyond a shared color name "Stoneware" and a similar MSRP. The JJJJound x New Balance partnership has previously focused on reimagining classic New Balance silhouettes with a clean, contemporary design sensibility. This latest offering continues that tradition, blending heritage performance with modern streetwear appeal. New Balance, a long-standing athletic footwear and apparel company founded in 1906, is known for its diverse range of running shoes and lifestyle sneakers. JJJJound, a Montreal-based design studio established by Justin Saunders in 2006, has gained recognition for its minimalist approach to product design and its influential collaborations with various brands across fashion and lifestyle sectors. The ABZORB cushioning technology, a key feature of the midsole, was introduced by New Balance in the 1990s and is engineered to provide a responsive and shock-absorbing experience for runners.