James Franco Stars in Shortical Microdrama ‘Love, Lies & Frank’

James Franco is starring in a new microdrama titled “Love, Lies & Frank,” which is now available for streaming exclusively on the platform Shortical. This production marks a significant development as it is among the first series to be produced under the SAG-AFTRA’s Verticals Agreement. Franco, an actor recognized for his roles in films such as “127 Hours” and “The Disaster Artist,” shares the screen with other notable actors from the vertical content space, including Eric Guilmette, known for his work in “CEO’s Kansas Sweetheart,” and Neela Jolene, who previously appeared in “Cheerleader […]”.

The Verticals Agreement, established by SAG-AFTRA (the Screen Actors Guild‐American Federation of Television and Radio Artists), aims to provide a framework for actors working in emerging digital content formats. These formats, often referred to as “verticals” due to their typical presentation on mobile devices, encompass a range of short-form video content. The agreement seeks to ensure fair compensation, working conditions, and benefits for performers engaged in these productions, which are increasingly popular on platforms like TikTok, YouTube Shorts, and other short-form video services. The inclusion of “Love, Lies & Frank” under this agreement signifies the growing recognition and professionalization of this sector of the entertainment industry.

Shortical itself is a platform dedicated to showcasing short-form dramatic content, often referred to as microdramas or web series. These productions are characterized by their brevity, typically featuring episodes that are only a few minutes long, and are designed for easy consumption on mobile devices. The platform aims to provide a space for creators and actors to explore new storytelling formats and reach audiences accustomed to quick, engaging content. The collaboration with established actors like James Franco suggests Shortical's ambition to elevate the profile of its content and attract a wider viewership.

The involvement of James Franco in “Love, Lies & Frank” brings a significant level of star power to the project. Franco has a diverse career spanning acting, directing, and producing, with critical acclaim for his performances in both independent and mainstream films. His participation in a microdrama on a platform like Shortical highlights the evolving landscape of entertainment, where traditional film and television actors are increasingly exploring new media and distribution channels. The series is expected to draw attention to the potential of vertical content as a viable medium for compelling storytelling and professional acting.