ITV Studios Unveils 10 New Formats at Mipcom

ITV Studios has announced the addition of 10 new titles to its formats slate for Mipcom, a major international television market. The slate is spearheaded by "The Chase Around the World," a new international iteration of the popular game show "The Chase." This new format is described as a multi-country treasure hunt, indicating a significant expansion of the "The Chase" brand beyond its existing national versions. In addition to its scripted offerings, ITV Studios also revealed its unscripted lineup, which prominently features "70 Up." This title marks the concluding chapter of the renowned "7 Up" documentary series, a longitudinal study that has followed the lives of a group of British individuals since 1964. The "7 Up" series, created by Paul Almond and Michael Apted, has been a groundbreaking ethnographic project, offering a unique and intimate look at social mobility and life trajectories across decades. The inclusion of "70 Up" signifies the culmination of this nearly 60-year-long project, providing a final installment for audiences invested in the lives of the original participants. The Mipcom market, held annually in Cannes, France, serves as a crucial platform for television production and distribution companies to showcase their content and strike deals with international broadcasters and streaming services. ITV Studios, a global production and distribution powerhouse, uses this event to highlight its diverse range of programming, from reality and factual entertainment to drama and game shows. The company's strategy of expanding established brands like "The Chase" into new international territories reflects a common industry trend aimed at leveraging existing intellectual property to capture global audiences. The unveiling of these 10 new formats underscores ITV Studios' commitment to developing and distributing a robust pipeline of content for the international market, catering to a variety of genres and viewer preferences. The specific details regarding the other nine titles on the formats slate, beyond "The Chase Around the World," were not immediately disclosed in the initial announcement, but their inclusion suggests a broad offering designed to appeal to a wide array of buyers. The "7 Up" series, with its unique historical and sociological significance, is expected to draw considerable attention from broadcasters interested in prestigious documentary content. The overall announcement positions ITV Studios as a key player in the global television formats business, ready to engage with the international industry at Mipcom.