Ron Popeil Estate Lists for $25 Million in Beverly Hills

The Beverly Hills estate of late infomercial pioneer Ron Popeil, known for his catchphrase "Now, how much would you pay?", has been listed for sale at $25 million. The property, referred to as the Popeil Estate and located at 1672 Waynecrest Drive, is being offered for the first time in approximately 20 years, about five years after Popeil's death in 2021. Ron Popeil and his wife, Robin Popeil, purchased the Mediterranean-inspired villa in 2002 for $7.5 million, according to The New York Times, and raised their two daughters, Contessa and Valentina, within its walls. The estate was originally designed by architect Jack Warner and constructed in 1995 for Peter Morton, co-founder of Hard Rock Cafe. Listing agent Linda May of Carolwood Estates, who is co-listing the property with Drew Fenton, highlighted the estate's remarkable history, stating it is "intertwined with Los Angeles itself." The gated property, situated at the end of a cul-de-sac, spans approximately 14,595 square feet of interior living space across 2.34 acres. It features eight bedrooms, 11 bathrooms, a substantial motor court, and ample garage facilities. Access is gained via a private gate and a long driveway. Inside, a double-height foyer, illuminated by a skylight, reaches nearly 30 feet high, adorned with vaulted wood ceilings. Other interior spaces maintain ceiling heights starting at 14 feet. May described the villa as "gorgeous" and noted its "dramatic 30-foot vaulted foyer and a scale you just rarely see today," yet also emphasized that "exposed beams and endless French doors" contribute to a warm and inviting atmosphere. A grand staircase ascends to the primary suite, which includes two bathrooms, two closets, a dedicated office space, and a private terrace offering views of the city and the Pacific Ocean. Robin Popeil shared with The New York Times that the family utilized a specific kitchen within the estate for testing and demonstrating Popeil's famous inventions, which were widely popularized through direct-response television advertising. Ron Popeil was a prolific inventor and marketer, best known for products such as the Veg-O-Matic, the Showtime Rotisserie & BBQ, and the Pocket Fisherman, all of which achieved significant commercial success through his innovative infomercial strategies. The estate's sale marks a significant moment for collectors and enthusiasts of television history and iconic American entrepreneurship.