Epic Studios and Rusk Media Partner for 50 Vertical Dramas

Epic Studios has entered into a significant partnership with Rusk Media Private Limited (RMPL) to co-produce a slate of 50 original vertical drama series. This collaboration aims to establish India's most extensive library of owned vertical-drama intellectual property (IP). The planned series will encompass a diverse range of genres, including mythology, drama, mystery, thriller, and romance, catering to a broad audience.

The initial batch of these vertical dramas is slated to premiere on Alright! TV, which is Rusk Media's dedicated platform for original vertical-drama content. Vertical dramas are a relatively new format, characterized by their tall, phone-optimized aspect ratio, designed for mobile viewing. This format has seen a surge in popularity, particularly among younger demographics who consume content primarily on smartphones. The partnership between Epic Studios and Rusk Media signifies a strategic move to capitalize on this growing trend and to solidify their positions in the digital content creation landscape.

Rusk Media Private Limited, a digital media company, has been actively involved in producing and distributing short-form video content and has established a presence in the vertical drama space. Their platform, Alright! TV, has been instrumental in showcasing this type of content. Epic Studios, on the other hand, is known for its work in television and film production, bringing a wealth of experience in storytelling and production quality to the venture. The combined expertise of both companies is expected to drive the creation of high-quality, engaging vertical drama content.

The agreement to produce 50 titles underscores a substantial investment and commitment from both Epic Studios and Rusk Media to the vertical drama format. By building a large library of owned IP, the companies aim to create long-term value and potential for further exploitation across various platforms and markets. This initiative is also poised to contribute to the expansion of India's digital content ecosystem, offering new opportunities for creators and providing audiences with fresh, mobile-first entertainment options. The focus on diverse genres suggests an ambition to appeal to a wide spectrum of viewers, further enhancing the potential reach and impact of the produced series.