On Co-CEO Details $4 Billion Sports Brand's Innovation Philosophy

On, a sports brand co-founded by David Allemann, has achieved a valuation of $4 billion over 16 years, driven by a unique approach to innovation that has involved unconventional materials and inspirations. Allemann, who serves as co-CEO, shared insights into the company's journey and its future aspirations during an interview for the "Rapid Response" podcast, hosted by former Fast Company editor-in-chief Bob Safian. The brand's origins are rooted in a distinctive sole design, a strategy reminiscent of Nike's early days with its waffle shoes. On aims to be the most premium global sports brand, prioritizing innovation and design to foster excitement for sports and encourage people to engage in physical activity. Allemann highlighted the mental benefits of movement, stating that "when you move, whether that’s running or something else, something happens to your mind as well." The company's mantra, "dream on," encapsulates this philosophy.

On's innovation process has included leveraging unexpected sources for inspiration and development. For instance, the company utilized a garden hose in its early prototyping stages. A pivotal moment in design inspiration came from a young designer who observed a Halloween YouTube video, leading to novel product concepts. This unconventional approach extends to their manufacturing processes, such as the "LightSpray" robotic process, which Allemann believes exemplifies On's commitment to pushing boundaries. The company's success places it as a lead player in a new generation of athletic footwear and apparel companies, differentiating itself from established giants like Nike and Adidas, and competing with brands such as New Balance, ASICS, Hoka, Tracksmith, and Bandit.

Allemann suggested that the most significant decade for On is still ahead, indicating a forward-looking strategy focused on continued growth and innovation. The "Rapid Response" podcast, produced by the team behind "Masters of Scale," features candid conversations with business leaders navigating current challenges. On's journey from its inception to becoming a major global sports brand underscores a strategic emphasis on design and performance, aiming to connect with consumers on an emotional level through the shared experience of sports and movement. The brand's valuation of $4 billion reflects its significant impact on the athletic wear market and its ability to innovate in a competitive landscape.