DJ BRIDGE Shares Summer Friday Rituals With Grey Goose

Brooklyn-based DJ BRIDGE, born Bridget Kyeremateng, has shared her approach to transitioning into the weekend, coinciding with the launch of Grey Goose's new Berry Rouge Flavored Vodka. Kyeremateng, a Ghanaian-Italian artist known for her disco and house music sets, outlined her "Summer Friday" reset ritual in an interview with Hypebeast. Her process begins in her Brooklyn home studio, where she finalizes her DJ sets by testing new tracks and refining transitions, a phase she describes as focused yet interspersed with social planning.

Following her studio work, BRIDGE engages in a ritualistic visit to her local vinyl record shop. This excursion serves as both research for new music and a personal discovery process, where she searches for tracks that will inspire her future sets. She views this hunt for specific records as an integral part of her artistic practice. The discovery element is crucial to her creative output, emphasizing the journey of finding the right sound.

To mark the official start of her weekend, BRIDGE connects with friends, Milan and Edward, at a private gathering. The social setting involves preparing drinks, with Grey Goose Berry Rouge, lemonade, fresh berries, sparkling rosé, and mint being central to their preparations. The group then proceeds to mix a round of cocktails, specifically Grey Goose Rouge Royales, signaling a shift in energy as they transition into leisure time. This part of her ritual highlights the importance of community and shared experiences in her weekend unwinding.