Fred Tsui Appointed Executive Director of HKIFFS

The Hong Kong International Film Festival Society (HKIFFS) announced on September 11, 2024, that Fred Tsui has been appointed as its new executive director. Tsui, a seasoned sales agent and producer, will succeed Albert Lee in this leadership position. His tenure officially begins on September 23, 2024.

In his capacity as executive director, Tsui will be responsible for the overall direction and management of the Hong Kong International Film Festival. This includes overseeing the annual festival and its associated year-round programming and activities. His appointment marks a new chapter for the organization, aiming to leverage his extensive experience in the film industry.

Tsui's background includes significant work as a sales agent and producer, suggesting a focus on the business and distribution aspects of filmmaking alongside artistic curation. The HKIFFS is a prominent cultural institution in Hong Kong, dedicated to showcasing a diverse range of international cinema and fostering dialogue within the film community. The transition in leadership is expected to bring fresh perspectives to the festival's strategic development and international outreach.