Honda Ends US Sales of Prologue EV

Honda announced this week that it will cease sales of the Honda Prologue, its only electric vehicle offered in the United States. The decision comes despite the Prologue ranking among the top 10 best-selling EVs in the U.S. market in recent months. The company has not provided a specific end date for sales but indicated the discontinuation is imminent.

The Prologue was a collaborative effort between Honda and General Motors, utilizing GM's Ultium battery platform. This partnership was established to accelerate Honda's electrification strategy in North America. The vehicle was launched in the U.S. in early 2024. Despite its inclusion in the top-selling EV list, its sales volume has not met Honda's long-term objectives for its EV lineup.

Honda has stated that this move is part of a broader strategy to re-evaluate and refine its future EV offerings. The company is reportedly focusing on developing its own dedicated EV platform and vehicles under its new "Honda 0 Series" lineup, which is slated for a 2026 launch. This new series aims to deliver vehicles with distinct Honda design and technology, moving away from platform-sharing agreements for its core EV models.

The discontinuation of the Prologue signals a shift in Honda's approach to the U.S. electric vehicle market. The company is prioritizing its in-house developed electric vehicles, which are expected to feature more advanced technology and unique styling. This strategic pivot aims to better compete in the rapidly evolving EV landscape and align with Honda's global electrification goals.