HomeAdvantage Partners With Valley First on Real Estate Rewards

HomeAdvantage announced a partnership with Valley First Credit Union on Monday to provide a real estate rewards program and cash-back incentives to the credit union's 80,000 members. This collaboration will grant Valley First members access to the HomeAdvantage Real Estate Rewards Program, which connects homebuyers and sellers with a network of pre-screened real estate agents. Participants in qualifying transactions will receive a post-closing Cash Reward equivalent to 20% of the agent's commission.

Valley First, a $1.1 billion-asset credit union founded in 1949 and based in Modesto, California, serves members across 12 Central Valley counties through eight branches. This partnership aligns with a growing trend among credit unions to broaden their offerings beyond traditional deposit and lending services. By integrating real estate search tools, agent matching, and financial incentives, these institutions aim to enhance member retention and increase their share of the purchase mortgage market.

The HomeAdvantage platform will feature a co-branded website for Valley First members. This site will allow users to search for active property listings, access neighborhood data, view estimated home values, save preferred properties, create personalized property searches, and directly engage with participating real estate agents. Stephanie Smith, vice president of operations at HomeAdvantage, expressed enthusiasm for the partnership, highlighting a shared commitment to delivering exceptional member value and assisting members with significant financial decisions while offering savings.

The program is structured to streamline the home buying and selling process by merging technological solutions with personalized guidance. Eligible members who utilize a HomeAdvantage-affiliated real estate agent are entitled to the 20% commission rebate upon closing, contingent upon adherence to the program's specific terms and conditions.