Here's what Jeff Bezos' new startup Prometheus will do

Prometheus, a new startup co-founded by Jeff Bezos, has secured $12 billion in a new funding round, adding to an initial $6.2 billion raised last year, and is now valued at $41 billion. The company, which focuses on "physical AI"—applying deep learning to robotics and manufacturing—employs 150 people and plans to use the substantial funding primarily for acquiring computing power. Bezos stated in a CNBC interview that the compute-intensive nature of their work necessitates this significant investment to generate necessary data. The funding round saw participation from major financial institutions including JPMorgan Chase, Goldman Sachs, and BlackRock, alongside personal investment from Bezos himself. Prometheus aims to leverage AI advancements beyond language models to impact physical industries. The company's co-founder, Vik Bajaj, has also been involved in detailing the startup's ambitious goals. The significant capital infusion underscores the perceived potential and high operational costs associated with developing advanced physical AI applications.