Adidas Launches Limited 3D-Printed BB.01 Basketball Shoe

Adidas Basketball officially launched its BB.01 performance silhouette on July 10, 2026, marking a new era in athletic footwear through its Project: R.A.P. additive manufacturing platform. This innovative approach utilizes advanced 3D printing to create a sneaker engineered for the dynamic movements of modern athletes. The BB.01 features a fully integrated 3D-printed lattice structure designed to adapt to explosive cuts and sudden directional changes on the basketball court.

Next-generation athlete Mikel Brown Jr. is slated to debut the BB.01 during his NBA Summer League games in Las Vegas. The release is highly exclusive, with a global run limited to only 169 pairs. Adidas has strategically allocated this scarce inventory: 50 pairs will be available at the Las Vegas flagship store, 89 pairs will be released digitally, and the remaining 30 pairs are designated for Greater China.

This hyper-limited rollout serves as Adidas's introduction to its future vision for custom sportswear, targeting collectors interested in cutting-edge basketball design. The BB.01's initial drop occurred on July 10, 2026, at the Adidas Las Vegas flagship store. A subsequent digital release is scheduled for July 14, 2026, via the Adidas CONFIRMED app.