Apple Unveils iPhone 18 Series, Foldable Duo

Apple unveiled its latest smartphone lineup, including the iPhone 18 Pro, iPhone 18 Pro Max, and the highly anticipated iPhone Duo, its first foldable device, during the 'Surprise and Shine' event. This presentation also marked the debut of new CEO John Ternu. The new iPhone models are powered by the engineered A20 Pro chip, which includes advanced CPU and GPU cores and a second Neural Engine, promising enhanced performance. A reimagined Siri, now integrated with Apple Intelligence and rolling out in beta with iOS 27, was also a key announcement. This new Siri is designed to be more personal, capable, and conversational, assisting users by understanding personal context across messages, photos, and emails. The iPhone 18 Pro starts at $1,199 for the 256GB model, with options for 512GB, 1TB, and a new 2TB storage tier. The iPhone 18 Pro Max begins at $1,299 for the 256GB configuration. Pre-orders for the devices are scheduled to open on Saturday, September 12th, with official availability commencing on Friday, September 18th. The iPhone 18 Pro and Pro Max will be available in four new finishes: a deep black, refined silver, burgundy, and a new blue shade named 'glacier,' featuring color-matched aluminum and back glass for a cohesive aesthetic. Significant advancements have been made to the camera systems. The new 48MP Fusion Main camera introduces variable aperture technology, described as Apple's most advanced camera to date, offering enhanced creative control and improved performance in low-light conditions and Night Mode. The Camera app will also feature new Pro controls to further empower users. In terms of battery life, the iPhone 18 Pro and iPhone 18 Pro Max are reported to offer their longest battery life yet, with eSIM-only models providing up to 36 hours of video playback for the Pro and up to 45 hours for the Pro Max. The iPhone Duo, Apple's first foldable smartphone, supports Apple Pencil and split-screen multitasking, positioning it as a versatile device for productivity and entertainment. The specific pricing and release details for the iPhone Duo were not fully disclosed in the initial announcement but its introduction signifies Apple's entry into the foldable market.