Hasselblad Phocus Mobile App Launches on Android

Hasselblad released its professional mobile editing application, Phocus Mobile, for Android devices on July 25, 2024. This launch marks the first time Android users can access the app, which was previously exclusive to iOS devices. Phocus Mobile is designed to provide photographers with advanced control over their images directly from their smartphones, mirroring the capabilities of Hasselblad's professional desktop software.

The application allows users to edit RAW image files captured with Hasselblad cameras, offering granular control over exposure, color, and detail. Key features include a sophisticated color grading system, precise exposure adjustments, and tools for sharpening and noise reduction. The app also supports Hasselblad's proprietary .3FR RAW file format, ensuring that the full dynamic range and color information from the camera sensor are preserved during the editing process. This level of control is crucial for professional photographers who require the highest quality output from their mobile workflows.

Phocus Mobile's interface is designed to be intuitive yet powerful, enabling users to make complex edits with ease. It integrates seamlessly with Hasselblad's camera ecosystem, facilitating a smooth transfer of images for editing. The availability on Android expands Hasselblad's reach to a broader user base, catering to the growing number of mobile-first photographers and content creators who demand professional-grade tools on the go. The app aims to bridge the gap between on-location shooting and post-production, streamlining the workflow for Hasselblad camera owners.

This expansion to Android signifies Hasselblad's commitment to supporting its users across different platforms. The app's features are tailored to leverage the processing power of modern smartphones, allowing for efficient handling of large RAW files. Photographers can now refine their images with tools typically found in desktop editing suites, all within the convenience of their mobile device. The launch is expected to be well-received by the Android photography community, particularly those invested in high-end camera equipment.