Ford Plans $25K Crossover, New Mustang and EVs

Ford is reportedly developing a new entry-level crossover with a starting price of approximately $25,000, signaling a potential shift towards more affordable vehicle options. This news follows recent discussions about Ford's upcoming affordable electric truck, the Fathom, which is expected to have a starting price under $30,000. The information about the $25,000 crossover emerged from an unnamed Ford dealer who was shown an early prototype. This prototype was described as resembling a first-generation Ford Escape. The new crossover is anticipated to offer both hybrid and traditional unelectrified powertrain options. Automotive News has reported that several sources indicate Ford plans to assemble a hybrid version of this crossover at its Hermosillo plant in Mexico, beginning in 2029. This facility currently produces the Bronco Sport and Maverick, suggesting the new crossover will be integrated into existing production lines.

In addition to the affordable crossover, Ford also presented a four-door Mustang model. Automotive News likened its size and styling to the Porsche Panamera, but with a significantly lower projected price tag of under $40,000. This pricing strategy positions the four-door Mustang as a considerably more accessible alternative to high-end luxury sedans. The development of this model suggests Ford is exploring new segments and body styles within its iconic Mustang lineup, potentially broadening its appeal to a wider customer base.

Further details revealed indicate that Ford's universal electric vehicle platform, which will underpin the Fathom electric truck, is designed to support the development of four additional electric Ford models. This platform strategy aims to streamline EV production and reduce costs across multiple vehicle types. The commitment to a shared EV architecture underscores Ford's broader electrification strategy and its ambition to expand its electric vehicle offerings beyond the Fathom truck. The exact timeline for these additional EV models has not been specified, but their development is tied to the platform that will also be used for the Fathom.

The projected launch for the $25,000 crossover is not expected until 2029, indicating a long-term development and production cycle. The inclusion of hybrid and unelectrified options suggests Ford is catering to a diverse market that may still have demand for non-fully electric powertrains, particularly in the entry-level segment. The Hermosillo plant's role in producing the hybrid crossover highlights Ford's manufacturing strategy in Mexico for key models like the Bronco Sport and Maverick, which have seen commercial success. The overall strategy appears to be a multi-pronged approach to address affordability concerns and expand market reach across different vehicle types and powertrains.