Hailey Bieber, Xiao Wen Ju Star in Miu Miu FW26 Campaign

Miu Miu has unveiled its Fall/Winter 2026 campaign, featuring models Hailey Bieber and Xiao Wen Ju. The campaign, captured by photographer Zoe Ghertner and director Renell Medrano, presents a nocturnal and cinematic aesthetic set against an industrial backdrop bathed in blue tones. The imagery aims to explore themes of fluid femininity, contrasting vulnerability with control, and the concept of presence as a declaration.

The collection itself juxtaposes delicate fabrications such as stretch poplin, double cashmere, embroidered tulle, and satin with substantial outerwear. Oversized shearling-lined jackets, vintage-inspired opera coats, and trapper hats are key pieces. The campaign highlights Miu Miu's signature accessories, including the Vivant, Rendez-vous, and Arcadie bags in soft leather. Footwear options include the return of the early 2000s Bubble shoe, stretch-leather knee-high boots, and elaborate slides.

Eyewear inspired by the 1970s also features prominently, adding an assertive and private element to the seasonal wardrobe. The overall mood of the campaign is described as one of quiet power and charged stillness, reinforcing Miu Miu's distinct brand identity.