Gummys go green as HARIBO turns to electric semi trucks

HARIBO and its logistics partner, Recht Logistik, began deploying electric semi-trucks for emissions-free deliveries across several European operations starting in early 2024. This initiative marks a significant step for the iconic gummy candy brand in reducing its carbon footprint within its supply chain. The electric trucks are being integrated into HARIBO's existing distribution network, aiming to replace diesel-powered vehicles and contribute to a more sustainable transportation model. Recht Logistik, a long-standing partner of HARIBO, is managing the operational aspects of these new electric fleets, including charging infrastructure and maintenance. The company has stated that this transition is part of a broader commitment to environmental responsibility and aligns with increasing regulatory and consumer demands for greener business practices. The deployment is initially focused on specific routes within HARIBO's European market, with potential for expansion based on performance and infrastructure development. This move by HARIBO positions it among other major consumer goods companies investing in electric logistics to achieve their sustainability goals.