Mediawan Launches 'Trojan Horse' Gameshow Across Europe

Mediawan is launching its new unscripted gameshow format, "Trojan Horse," across Europe, leveraging the current popularity of Greek mythology in entertainment. The format, created by Kinetic Content, has secured option rights from Mediawan, which is now distributing it internationally. This initiative aligns with a broader trend, exemplified by upcoming projects such as Christopher Nolan's screen adaptation of Homer's "The Odyssey."

The "Trojan Horse" gameshow is designed as a high-concept unscripted series. While specific details regarding gameplay mechanics and target demographics were not immediately available, the format's name suggests a narrative or strategic element inspired by the famous Greek myth. Mediawan's expansion of this format indicates a strategic move to capitalize on established narrative universes that resonate with a wide audience.

The rollout across Europe signifies Mediawan's ambition to establish "Trojan Horse" as a significant international unscripted property. The company's investment in this format suggests confidence in its potential to attract viewers and adapt to various European markets. The success of such formats often depends on their ability to blend familiar themes with innovative gameplay and production values.

This launch comes at a time when Greek mythology is experiencing a resurgence in popular culture. Beyond Nolan's "The Odyssey," other adaptations and inspirations from ancient Greek stories are appearing across film, television, and gaming. Mediawan's "Trojan Horse" aims to tap into this renewed interest, offering a fresh take on mythological themes within the competitive gameshow genre.