Google Ads Rolls Out In-Account Certification Applications

Google has begun a phased rollout of in-account certification applications for advertisers, a move designed to streamline the process for obtaining Social Casino Games and copyright certifications. Previously, advertisers had to navigate the Google Ads Help Center to submit these requests. The new workflow, expected to be fully available starting in August, will allow eligible advertisers to submit certification requests directly from a new "Policy > Account" section within the Admin area of their Google Ads interface. This integration aims to simplify compliance by allowing advertisers to manage policy approvals alongside other account settings, potentially making the certification process easier to track and maintain.

For advertisers who do not yet have access to the new in-account application feature, Google has confirmed that they can continue to use the existing application process through the Google Ads Help Center. The company also clarified that all existing Social Casino Games certifications will remain valid and that any pending certification applications will not be affected by this rollout. The incremental introduction of the feature means that its availability will vary across different accounts during the rollout period.

In addition to the Social Casino Games certification workflow, Arpan Banerjee, a Paid Search Expert, observed a new account-level notice within Google Ads Manager. This notice alerts advertisers to a "Copyright certification beta" and provides a link to submit an application for the right to use copyrighted content in their advertisements. This beta program appears to be a separate but related initiative to simplify the management of advertising assets that involve intellectual property.

This development is significant for advertisers operating in regulated sectors or those utilizing specific types of content. By bringing the certification application process directly into the Google Ads platform, Google is reducing friction and centralizing management. This change does not alter Google's underlying advertising policies but rather enhances the user experience for advertisers seeking to comply with them. The ultimate goal is to make it more efficient for advertisers to obtain necessary approvals, thereby facilitating smoother campaign launches and ongoing management of advertising efforts that require specific certifications.