Expedia and LA Tourism Launch Location-Based Video Series

The Los Angeles Tourism & Convention Board, in collaboration with Expedia, has launched a new video series titled 'Go Vacation on Location.' This initiative aims to promote the city of Los Angeles as a tourist destination by showcasing its most accessible and visitor-friendly filming locations. The series is hosted by professional Hollywood location managers, who guide viewers through various iconic spots that have served as backdrops for numerous films and television shows.

The 'Go Vacation on Location' series is designed to appeal to both tourists seeking unique travel experiences and film enthusiasts interested in the behind-the-scenes aspects of movie production. By featuring the expertise of location managers, the videos offer an insider's perspective on how these real-world places are transformed into cinematic settings. This partnership leverages the visual appeal of Los Angeles's diverse landscapes and urban environments, encouraging visitors to explore the city through the lens of its filmography.

Expedia, a prominent online travel company, will host the video series on its platform, providing a direct link for potential travelers to discover and book trips to the featured locations. The Los Angeles Tourism & Convention Board sees this as a strategic move to boost tourism by tapping into the global fascination with Hollywood and filmmaking. The series intends to highlight that many of these famous filming sites are readily accessible to the public, offering a tangible connection to the entertainment industry.

This venture underscores a growing trend in destination marketing that integrates popular culture, particularly film and television, into tourism promotion strategies. By focusing on the practical knowledge of location managers—professionals who are adept at finding and securing filming sites—the series provides an authentic and informative approach. These managers are crucial to the film production process, responsible for scouting, negotiating access, and ensuring that locations meet the creative and logistical needs of a project. Their involvement lends credibility and depth to the travel recommendations presented in the videos, making the experience more engaging for the audience. The series aims to inspire travel by demonstrating how iconic movie scenes were brought to life in the real streets and landmarks of Los Angeles.