GMC Hummer EV ICON | 25 Marks 25 Years Amid Sales Decline

GMC is commemorating 25 years of the Hummer brand by releasing the Hummer EV ICON | 25, a special limited-edition version of its electric supertruck. This new model features a distinctive yellow paint scheme, reminiscent of the original H2 Hummer. The introduction of the ICON | 25 occurs during a challenging period for the Hummer EV line, as sales experienced a significant downturn in the first half of 2026.

According to sales figures reported for the first six months of 2026, the Hummer EV saw a decrease in demand, with sales falling by approximately 55%. This decline is attributed to a broader cooling of consumer interest in high-priced electric trucks. The market appears to be shifting away from the premium segment that the Hummer EV occupies, impacting its sales performance.

The ICON | 25 edition aims to leverage nostalgia and exclusivity to boost interest in the Hummer EV. The revival of the iconic yellow color from the H2 model is intended to appeal to long-time enthusiasts and collectors. However, the success of this limited run will be closely watched in the context of the model's overall sales trajectory and the evolving electric vehicle market.