Global Citizen CEO on First-Ever FIFA Halftime Show

Hugh Evans, CEO of Global Citizen, discussed the inaugural halftime show for the 2026 FIFA World Cup, an event he stated will be the most viewed halftime performance historically. Chris Martin of Coldplay is curating the show, which will feature performances by Madonna, BTS, and Shakira. Evans shared these details during an appearance on Bloomberg's "The Close" with Romaine Bostick and Katie Greifeld. The initiative aims to leverage the global platform of the FIFA World Cup to raise awareness for social and environmental causes, aligning with Global Citizen's mission. This marks a significant expansion of the World Cup's entertainment programming, moving beyond traditional musical interludes to a curated, star-studded event designed for maximum global impact. The partnership between Global Citizen, FIFA, and Coldplay signifies a strategic effort to integrate major cultural moments with advocacy on a scale unprecedented for the tournament.