Glidden Names Smoky Blue Artifact 2027 Color of the Year

Glidden announced Artifact, a smoky midtone blue, as its Color of the Year for 2027, signaling a shift in consumer preferences towards simpler home updates. This selection reflects a broader trend identified through Glidden's consumer research, which indicates a desire for balance, control, and smaller, more intentional changes rather than extensive renovations. Ashley McCollum, Glidden's color marketing manager, explained that the campaign for Artifact is centered around "resetting the room, skipping the remodel," a sentiment that resonates with homeowners seeking to refresh their living spaces without the significant financial and logistical commitment of a full remodel.

The choice of Artifact as the 2027 Color of the Year is particularly timely given the current economic climate affecting the housing market. Reports indicate that 2026 is projected to be the slowest year for home sales since 2011. Furthermore, homeowner spending on improvements and maintenance is expected to decelerate due to the impact of high interest rates and elevated building material costs on household budgets. In this context, a paint color that offers the promise of transforming a home's aesthetic without the need for costly and disruptive construction provides a compelling and accessible solution for many.

Glidden's color forecasting process involves analyzing consumer research alongside broader cultural and societal shifts, rather than being solely driven by specific market conditions or remodeling cost fluctuations. For 2027, these signals converged on a theme of "finding balance," characterized by a preference for thoughtful adjustments over a complete overhaul. McCollum elaborated that consumers are increasingly taking a step back to focus on what truly works for them and what matters most, seeking "thoughtful adjustments" rather than starting from scratch. This approach emphasizes making existing spaces feel new and personalized through deliberate, smaller-scale interventions.

The application of Artifact can enhance its impact through techniques like color drenching, where the same shade is applied across walls, trim, and architectural details. This method creates a cohesive and immersive environment, maximizing the visual effect of the chosen color. Glidden's selection of Artifact for 2027 underscores a growing consumer sentiment that prioritizes mindful living and intentional design, offering a practical and aesthetically pleasing way for individuals to express their personal style and achieve a sense of renewal within their homes.