Glance and True Fit Partner for Smarter Online Shopping

Glance, a visual search and discovery platform for fashion, has announced a strategic partnership with True Fit, an AI-powered fit technology provider. This collaboration aims to significantly improve the online shopping experience for apparel by reducing the guesswork involved in selecting the correct size and fit. The integration will embed True Fit's proprietary AI algorithms directly into Glance's visual search capabilities, allowing consumers to receive personalized fit recommendations based on their unique body measurements and preferences.

True Fit's technology analyzes a vast dataset of consumer fit information, brand sizing standards, and individual purchase histories to predict how a specific garment will fit a particular shopper. By incorporating this intelligence into Glance's platform, shoppers can leverage visual search to find items and simultaneously receive highly accurate fit guidance. This addresses a major pain point in e-commerce, where ill-fitting clothing leads to high return rates and customer dissatisfaction. The partnership is set to launch ahead of the RetailClub AI Festival in California, signaling a timely move to leverage advanced AI in the retail sector.

Glance's platform enables users to discover fashion items by uploading photos or using existing images, making it a powerful tool for trend discovery and product sourcing. The addition of True Fit's predictive sizing technology is expected to enhance conversion rates for retailers and boost customer loyalty by building confidence in online purchases. This synergy between visual discovery and precise fit prediction represents a significant step forward in making online apparel shopping more intuitive and reliable, mirroring the confidence one might have when trying on clothes in a physical store. The companies anticipate that this will lead to a reduction in the estimated $70 billion in annual returns within the US apparel industry, a substantial portion of which is attributed to fit issues.

This collaboration underscores the growing importance of AI in revolutionizing the retail landscape. As consumers increasingly turn to online channels for their fashion needs, the demand for sophisticated tools that bridge the gap between digital browsing and physical fitting room experiences intensifies. Glance and True Fit are positioning themselves at the forefront of this evolution, offering a solution that benefits both shoppers through a more satisfying purchase journey and retailers through reduced operational costs associated with returns and improved sales performance. The integration is expected to roll out in phases, with initial features focusing on core fit recommendations within Glance's existing visual search workflows.