Fox wants to take over your TV — and the tech inside it

Fox Corporation announced its acquisition of Roku for $22 billion on Monday, a deal that will integrate Roku's streaming platform into Fox's media ecosystem. This acquisition aims to give Fox significant control over the technology and user interface within over 100 million homes globally that utilize Roku devices. The transaction is expected to close by the end of 2024, pending regulatory approvals. Fox intends to leverage Roku's extensive reach to enhance its own content distribution and advertising capabilities, potentially influencing the content available to viewers and the advertising they see. While Roku's familiar interface is expected to remain largely unchanged, the integration could lead to Fox's own content and services being more prominently featured. This strategic move positions Fox to compete more effectively in the evolving landscape of connected TV advertising and content delivery, moving beyond traditional broadcasting to control a significant portion of the digital viewing experience.