Fox to Buy Roku at $22 Billion Value in Streaming Video Push

Fox Corp. agreed to acquire Roku Inc. in a deal valued at approximately $22 billion, including debt, aiming to establish a significant presence in ad-supported streaming. This acquisition will integrate Fox's diverse content portfolio, encompassing sports, news, and entertainment channels, alongside its free, ad-supported streaming service Tubi, with Roku's platform, which boasts over 100 million subscribers. The combined entity is projected to become the third-largest player in the U.S. television market, considering viewership share across broadcast, cable, local, and streaming segments. Fox Chief Executive Officer Lachlan Murdoch stated that this merger will significantly expand the company's reach into high-growth sectors and enhance its overall growth trajectory. The strategic move signals a major push by Fox into the rapidly evolving landscape of streaming video and advertising.