Kevin Harrington Launches Patrick Patrick Entertainment Agency

Kevin Harrington, a former marketing executive at NBCUniversal, has launched a new entertainment marketing agency named Patrick Patrick. The agency, which began operations earlier this year, has already secured significant clients including Netflix, Universal Pictures, and AMC. Patrick Patrick is focused on developing strategic and comprehensive 360-degree marketing campaigns for its clientele within the entertainment sector.

Harrington's previous role at NBCUniversal was as Senior Director of Planning for Scripted content. In this capacity, he was responsible for overseeing marketing strategies and campaign development for a wide array of television shows and film projects. His tenure at NBCUniversal provided him with extensive experience in navigating the complexities of the entertainment industry's marketing landscape, understanding audience engagement, and executing large-scale promotional efforts. The establishment of Patrick Patrick signifies a move to leverage this expertise independently.

The agency's focus on "strategic and 360-degree campaigns" suggests a holistic approach to marketing. This typically involves integrating various marketing channels and tactics, such as digital advertising, social media engagement, public relations, traditional media placements, and experiential marketing, to create a cohesive and impactful brand message. For clients like Netflix, Universal Pictures, and AMC, this means developing campaigns that can effectively reach diverse audiences across multiple platforms and touchpoints, aiming to drive viewership, promote new releases, and enhance brand loyalty.

The quiet launch earlier this year indicates a phased approach to market entry, allowing the agency to build its operational foundation and secure initial client engagements before a broader public announcement. This strategy is common in the agency world, enabling a focus on service delivery and client satisfaction from the outset. The involvement of major industry players like Netflix, a leading global streaming service; Universal Pictures, a major film studio; and AMC, known for its television network and cinema chain, underscores the perceived value and potential of Harrington's new venture. These clients represent significant segments of the entertainment market, from film and television production to distribution and exhibition, suggesting Patrick Patrick aims to cater to a broad spectrum of entertainment marketing needs.