Homebuyers Prioritize Wellness Over Luxury Features

Homebuyers are increasingly prioritizing wellness features in their homes, shifting focus away from traditional luxury amenities like granite countertops. The global market for wellness real estate is experiencing significant growth, projected to reach $1.8 trillion by 2030, according to the Global Wellness Institute. This market has seen a near tripling in size since 2019, with the United States accounting for approximately 29% of related spending in 2025. While features such as saunas and cold plunge pools were popular wellness amenities a few years ago, the trend is evolving towards "invisible wellness." This new wave emphasizes elements like circadian lighting, nature-inspired interior design, strategic use of scents (scentscaping), and carefully chosen color palettes, as highlighted by House Beautiful in March. This shift reflects a broader redefinition of luxury in real estate, particularly among aging millionaires who are placing a higher value on features that support independent living. A mid-year luxury outlook report released by Sotheby's International Realty indicates that "aging in place" is a growing concern for buyers of luxury homes priced at $10 million and above. Approximately 38% of real estate professionals surveyed for the Sotheby's report noted this trend. Tammy Fahmi, senior vice president of global servicing and strategy at Sotheby's International Realty, stated in the report that in the current era of longevity, luxury real estate is defined not just by location but by the quality and duration of life it supports. Homes are increasingly viewed as centers for care, connection, and continuity, with adaptability, wellness, and community becoming key components of luxury. Wellness infrastructure and health-centered design are now playing a crucial role in the purchasing decisions of luxury homebuyers, according to Sotheby's. These buyers are actively seeking design elements that ensure accessibility and can adapt to changes in mobility over time. This indicates a move towards homes that proactively support long-term health and well-being, rather than solely focusing on aesthetic or status-driven luxury. The emphasis is on creating living environments that contribute to a higher quality of life and support residents as they age, ensuring comfort and independence throughout their lives. This holistic approach to home design signifies a fundamental change in what constitutes a desirable and valuable residence in the contemporary real estate market.